Privacy Policy
Last Updated: January 2026
Cally's Benefit Match ("we", "us", "our") operates the callysbenefitmatch.co.uk website (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Service.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the Site includes:
- Personal Data: Name, email address, and any other information you voluntarily provide when contacting us or signing up for communications.
- Technical Data: IP address, browser type, operating system, referring URLs, and pages visited.
- Cookie Data: Information collected through cookies and similar tracking technologies (see Cookie Policy below).
- Usage Data: Information about how you interact with our Service, including click-through data, links followed, and content accessed.
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our Service.
- To send administrative information and service updates.
- To conduct analytics and understand user behaviour and preferences.
- To track affiliate commissions and performance metrics.
- To personalise and improve user experience.
- To comply with legal obligations.
- To detect, prevent, and address fraud and security issues.
Cookie Policy
Our Service uses cookies and similar tracking technologies to enhance your experience. Cookies are small data files stored on your device.
Types of Cookies We Use:
- Essential Cookies: Required for site functionality.
- Analytics Cookies: Help us understand how visitors use our Service.
- Affiliate Tracking Cookies: Enable us to track referrals and affiliate commissions.
- Marketing Cookies: Used to deliver targeted content and advertisements.
Cookie Opt-Out: You may opt-out of non-essential cookies by adjusting your browser settings. However, disabling cookies may affect Service functionality. Most browsers allow you to refuse cookies or alert you when cookies are being sent.
Third-Party Links
Our Service contains links to third-party websites, including casino and horse racing betting affiliates. We are not responsible for the privacy practices of these external sites. This Privacy Policy applies only to callysbenefitmatch.co.uk. We strongly encourage you to review the privacy policies of any third-party websites before providing your personal information.
Third-party operators may collect data independently and are subject to their own privacy policies.
Your Rights
Under the UK General Data Protection Regulation (GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: You may request a copy of your personal data.
- Right to Rectification: You may request correction of inaccurate data.
- Right to Erasure: You may request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: You may request restriction of how your data is used.
- Right to Data Portability: You may request your data in a portable format.
- Right to Object: You may object to certain processing activities.
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain personal data only as long as necessary to fulfil the purposes for which it was collected, or as required by law. Generally:
- Contact information is retained for the duration of our business relationship plus two years.
- Affiliate tracking data is retained for a minimum of three years for accounting and compliance purposes.
- Analytics and usage data is typically retained for 12 months.
- Cookie data is retained according to individual cookie expiration settings.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us:
Email: [email protected]
We will respond to data subject access requests within 30 days of receipt (or as required by law).